Strategic Marketing Essay Example | Topics and Well Written Essays - 3250 words - 1

Strategic Marketing - Essay Example In the race to capture the lead in India for the most popular sportswear, Reebok has created the strongest showing in the market using their popularity to create new avenues of profit. Critically evaluate the strategic role of a sportswear manufacturer marketing function in achieving competitive advantage for the organisation. Support your answer with examples from the Reebok vs Nike case study. Nike and Reebok have entered into the sportswear manufacturing market through creating strong, identifiable brands that promote more than just the goods that they sell. Through powerful branding and globalization of their brand, they have made a mark on the industry as representative of lifestyles that include health and athletics. While both brands are distinctive, the Nike name and the iconic swoosh has outdistanced its competitors in recognizability. Through branding that creates attractive lifestyles, both brands have made their mark in the sportswear manufacturing industry. Nike’s most powerful advertising weapon is its brand. The Nike swoosh is a powerful pop culture icon. Slaughter and Rhodes suggest that â€Å"the effect of contemporary branding strategies is to push the ’host’ or sponsored culture into the background so that the brand emerges as the ’star’ (Slaughter and Rhoades, 2004, p. 261). In order to support the brand, the swoosh is on every piece of product that is put out into the market. The founder of Nike, Phil Knight, suggested that it wasn’t the mission of Nike to sell shoes, but to make peoples lives better through sports and fitness. The image became so powerful that by the decade of the 90‘s the name of the company was no longer needed in order to create recognition (Slaughter and Rhoades, 2004, p. 261). Nike has had some problems with proven claims of human rights violations in the factories that are subcontracted to produce their product. At the height of this, the Nike company decided to get ri d of the swoosh in order to allay the associations that the public was making to their problems in social responsibility issues. However, as Le Pla (2002) suggests â€Å"Changing an image in response to criticism makes sense. Dropping or reducing the visibility of a highly successful association does not† (p. 49). The brand icon has such a high recognition rate that it is foolish to abandon the brand icon, but to repair the image of the brand so that the associations are sanitized. In conjunction with their high visibility in branding, phrases have been associated with Nike in promoting their belief that every person is an athlete, therefore every person has the potential to be a consumer of their goods. A simple, yet powerful message was erected within the Nike mythology when the â€Å"Just Do It† campaign created a concept of the power of the athlete within everyone. The phrase suggested that no excuses would be allowed, that all goals should be achieved. The stateme nt had the power of a command, bringing an association of power to the athletic wear. The advertising premise, according to Nike, was â€Å" If you have a body, you are an athlete† (Nikeid 2011). The target audience for the Nike marketing concept is everyone without regard to age, health level, body shape, or sex. The original market was geared towards young athletes, but in this age the marketing has been

Progress Of Chinese Economy Essay Example | Topics and Well Written Essays - 250 words

Progress Of Chinese Economy - Essay Example China has experienced massive growth ever since the government has changed its agenda towards liberalization of the economy. Poverty has been reduced and human development has improved along with the other indicators which show that China is on the path to progress. However, this growth has clearly come from the private sector therefore support must be given to continuing growth while also getting the public sector to join in. Reforms in the financial architecture of the country would certainly help since they would allow the country to have a more flexible exchange rate and revamp the banking sector. These measures have to be taken since China is not without its own problems which are political, social as well as economic. Sustained growth for decades has certainly put inflationary and other pressures on the economy while the first moves towards a free market have certainly met with success. Further steps would require the government to essentially move out of owning parts of variou s companies and focusing their attention on more social issues such as the aging population of the country. It seems that the OECD is suggesting quite clearly to China that future development of the country is going to depend on the nature and the measure of human development experienced by China. While it is easy to agree with this position of the OECD, it must be kept in mind that the human development in China can be directly linked to the economic development of the country. Therefore, both have to become equally important for the state if sustained development is to be made in either of the two.

A View from the Bridge Essay Example for Free

A View from the Bridge Essay A View from the Bridge by Arthur Miller is a play describing the affairs of the Brooklyn dockworkers of post war America. The play is as colourful as the lives of those it depicts: it contains aspects of love, hatred, passion, suffering, pain and despair (to name but a few) but what of tragedy? In order for a play to be a tragedy it follows that it must have tragic elements to its plot but what are these elements? Why are they considered tragic? And most importantly of all: In what from are they present in A View from the Bridge? Answering this question requires that we obtain a sound definition of tragedy in the classic sense, and for this task I refer throughout to Aristotles Poetics. Over the next few pages I will be examining the main events and aspects of the play, showing how explicitly they follow the principles outlined by Aristotle, therefore earning the tragic title. Foremost in a tragedy is the protagonist; he is the hub around which the events of the play rotate, without whom all would soon crumble. In classic tragedy the protagonist is usually distinguished early in the play: the protagonist in A View from the Bridge is established from the outset. An early stage direction sees Eddie pitching coins with the men and is highlighted among them this and Eddies prominence in the following family scene firmly establish his role as the lead character. Once this entity has been confirmed we must then examine his character. In the first family scene Eddie is shown to command the love and respect of both his wife and niece: Beatrice claims that he is an Angel! and that Godll bless him and Catherine greets him enthusiastically Hi, Eddie! This show of love has the effect of portraying Eddie Carbone in a favourable light and raising the audiences opinion of him. This was a deliberate effort on Millers part to satisfy one of Aristotles necessities for tragedy, that the lead role should embody nobility and virtue as part of his/her innate character. Initial nobility and virtue serve to accentuate the eventual demise of the character and heighten the sense of loss felt by the audience. The family love of the opening scene, while serving a purpose, is notably ordinary and not at all unusual. At first glance Eddie Carbone seems a surprisingly normal figure He is forty- a husky, slightly overweight longshoreman. This normality however serves a very important purpose, it allows the audience to identify with the character, a necessity for the tragic hero since he has to command sympathy, pity, and later invoke fear. Another tragic requirement is that the lead character must have a certain flaw, or imperfection, known as hamartia which serves to trigger the characters demise. This is present in A View from the Bridge and is subtly exposed in the first scene when Eddie is pleased and therefore shy about it when Catherine lovingly greets him. The first family scene can therefore be described as tragic because it complies with tragic ideals, and establishes both the character of the protagonist and his fatal flaw: two essentials of tragedy. Following this scene I was aware of the potential for catastrophe (in Eddies incestuous love, and over protectiveness) but was at a loss as to how this potential was to be realised. This invoked in me as the reader or as a member of the audience a sense of or intense anticipation and anxiety: anticipation because the catastrophic ending was foretold in Alfieris warnings and anxiety because I did not know what form this catastrophe would take. My anxiety was relieved upon the arrival of the immigrants, when I realised the means by which the potential was to be realised. As the scene progresses Catherines attraction to Rodolpho is made apparent. Catherine wondrously asks Rodolpho about his hair, and is enthralled by his singing; she asks if he is married and references to sugar you like sugar? -Sugar? Yes! I like sugar very much! imply that they are sweet on each other. This affection unnerves Eddie, who, upon hearing Rodolphos rendition of Paper Doll interrupts as soon as flirtation is mentioned and then those flirty, flirty guysWill have to flirt with dollies that are real. This scene, while not satisfying any tragic ideas wholly in itself, helps with the progression of the tragedy since it develops the fatal flaw, Eddies love for Catherine. It also informs the audience of the course the play is to take, accentuating the sense of fate or inevitable progression.

Internet And Its Impact On Globalization Media Essay

Internet And Its Impact On Globalization Media Essay The expansion of telecommunication or the Information and telecommunication technology (ICT) is the outcome of the microelectronic revolution which has created channels for the process of monitoring and processing of the information. It has become more pervasive than the radio and the television in todays globalised world. Incontestably now Internet has gained the position of the worlds largest electronic network. The debate is still going on regarding the origin of the Internet as some says that its origin was way back in late 1960s by the United States Department of Defence which created Arpanet (which was invented for a nuclear blitz.) There are others who oppose its origin in the United States by the Department of Defence. In 1984 Arpanet was expanded and opened to the scientific community when it was taken over by the National Science Foundation, transmogrifying into NSFNET, which linked five supercomputers by a variety of private access system.  [1]  As according to the Ex- Director General of WTO, Roberto Ruggiero, Internet provided cheaper faster and easier method of communication, an alternative that has created, global audience. According to Thomas Friedman, in his book The world is flat states, Earlier one has to go to the post offices to send mails and other things but now, it is just a game of seconds that we sent mails and it reaches there the more accurately and with speed.  [2]   Internet is the major provider of information as what the various Internet companies like America Online (AOL), CompuServe etc allows individual to connect with the Internet with just modem to plug in. The capabilities of the Internet are such that we can define it as bidirectional mode of mass communication. It has created a kind of word of mouth networks in which individuals share their opinions, views, expressions and the cyber world gives them enough space for this bidirectional means of communication. Internet which is so much blossomed into this globalised world is also the result of the telecommunication or existing telephones, fiber-optics and satellite systems, was made possible by the technological innovation of packet switching, in which the individual messages are decomposed, transmitted by various channels, and then reassembled, virtually instantaneously, at their destination.  [3]   I, in this paper is taking up the issue of Internet and its impact on the globalisation from the (global) business standpoint and also bring into the socio economic effect and also the cyber crime that is taking place into the cyber world. And also tries to bring into it the digital divide . The growth of Internet in last few years has flabbergasted the most exhausted or lacklustre economy. Before starting with the whole oratory I would like to give a brief explanation on how Internet has its importance in the field of business and also into other fields. I would emphasise onto the importance of Internet as a means of Information and communication technology and also as means by which the whole world is getting connected 24 hours a day. Much of the Internet is used for the private as well as for the commercial purposes many uses them for simple source of entertainment. Although the dominant ideologies sustained largely outside the Internet, the growing communities of the cybercitizen s Netizens brings the views and expressions of people together and cyberspace give them the opportunity to express. As Hauben and Hauben (1997) refer to as Netizens: Net Citizens. It has created its own terminology in its own world such as search engines like google.com; Wikipedia .com etc. I would also like to include here that in the present world as we talk about Globalisation which is a growing phenomenon and that can be described as a shift towards a more integrated and interdependent world economy'(Hill 1997) However, the history of the term globalisation is not very new. After the world war in 1980s the West claimed that there is an end of the history. George. W. Bush the then, President of the United States said, countries would cooperate peacefully as participants in one worldwide market, pursuing their interests while sharing commitments to basic human values. The debate into the globalisation is still going on as some some defined it as the Americanisation, of the world t hrough mechanisms like WTO, IMF, and Mc Donalds all backed up by US power. In simple terms it is a process of interaction and integration among the people, companies and governments of different nations, a process driven by the international trade and aided by information technology(Carnegie endowment) The term globalisation is defined in simple terms as advance of human cooperation across national boundaries but can also be defined as for the self interest and also for the global cooperation. Fukuyama has defined globalisation as modernisation. However there is still a debate which is going on about the different views of globalisation and are put forth that the globalisation is just a historical development or a myth? As David Held argues, Globalisation helds to deepening, widening and speedening up of world in all aspects of contemporary social life. According to the American Heritage, Globalisation is the act, process or policy of making something worldwide in scope or applicati on. However if I talk about the Internet and its impact on Globalisation from the global business point of view which is the topic of the paper then the first I would like to emphasise over the use of the Internet in global business under the regime of globalisation. The Internet is growing at the rate of 30% per annum in number of users, and 100 % cent per annum in hosts on Internet. It is expected that by then of the year 2000, the user base will touch 200 million. It is estimated that there are 7000 ISPs worldwide, mostly in the US. In fact more than 60 percent of the users and ISPs in the Internet world are in the US (Sinha 1999).  [4]   If I talk about ISPs in India then, India has the first dial-up e-mail network was set up between National Centre for Software Technology (NCST) and the Indian Institute of Technology (IIT Bombay) in 1986, followed by connections to the US and Europe. In 1994, a satellite communication network for the Education and Research Network (ERNET) w as set up with the assistance from the United Nations Development Programme (UNDP). The Software Technology Parks of India (STPI) and National Informatics Centre (NIC) opened the gates for Internet gates to software exporting companies and government agencies as well. And in August 1995, Videsh Sanchar Nigam Limited (VSNL) introduced commercial Internet access in India.  [5]   If I look into the impact of the Internet on globalisation from business standpoint then I must first see that how the globalisation has changed the face of the business and make it internalisation of the business or trade and bring it into lot of ways. Leading market research firms have predicted that business-to- consumer retail commerce over the Internet, though amounting to almost nothing as late as 1995, will continue to grow at an astonishing pace and may exceed $100 billion by 2003 (McQuivey et.al., 1998) (I 1.pp1)* With the coming of Internet the new technology has grown up in the field of Information and technology is another accelerator for the mechanism of the Globalisation into the global business. And also if I look into it from the global economic perspective then can say that it also includes the WTO and the GATT agreements which includes the security of the data available at the Internet regarding the business and also for the other related issues. If I look into the trade in globalisation from the Information and communication point of view then before the internet the business was not on that exploring and expanding way as it is now after the introduction of Internet. There were just locals into the locals and the concept of global was there but not on large terms because the cost of making business was very high as the telecommunication charges were high as well as very few business opportunities were introduced, or I can say that the Internet has transformed the business from traditional supply chain to the electronic supply chain. Traditional Supply Chain Electronic Supply Chain 1.Electronic Data Exchange through telephone or fax Internet made it easy. 2.Long term Relationship Technology enabled relationships. 3. New Business opportunities were not there as the concept of on-line trading was not introduced. However in electronic supply chain it is very easy to access to increase the global interaction with people through various means of telecommunication 4. Management cost is also very high as for the maintenance of the data. Less Expensive. With the introduction of Internet in Global Commerce the business activities becomes fast. Accessibility to the data is available at anywhere anytime in any part of the world. Internet can be said as the fertile ground for the companies. During 1990s there has been an explosive increase in the presence of the company websites on the Internet, and an increasing sophistication in the ways that companies use the Internet for sales, public affairs, marketing and stakeholders relations.  [6]  Most of the dominant literature on the Internet is dominated by the prevalent discussion that puts Internet as a medium of business. Eg: A person in US wants to purchase a carpet from India, by giving order online on a website can easily purchase it. So Internet in one sense has made the global into local. As rightly defined by Mr.Clinton in 1997, new frontier for business, and no less a figure than the US President has described the internet as the Wild West of the global economy .  [7]  The companies made their corporate websites onto the Internet and retain the services of public relation firms for the services of the customers. It plays a role of the vehicle for the running of trade on Internet and also it provides a wider space too. The internet is no-space or a headspace, in which physical movement from site to site can only be described in terms of difference of experience (Mizrach 1997, italics in original).  [8]  The construction of the cyberspace on Internet is another issue for the cyber discourse. Bell and Valentine argues that, this may involve the appropriation of spatial concepts at scales ranging from the body to the global.  [9]  By this the companies target their consumers or their prejudices. Today the Internet industry has widened the scope of the business by providing its services a over the globe and at affordable and 24/7. The changing demographics of the Global economy states about the world output as, United States was the dominant industrial power in the early 1960s. It consists of 40% of the total world output in 1968 but 20% in 1997.  [10]   However the critique of the Internet into the global world is that while Internet Backbone Providers (IBPs), also called core providers, exchanged traffic at NAPs under so- called public peering agreements, smaller companies, ISPs, accessed the Internet via backbones. With increasing utilisation of the Internet these public NAPs became susceptible to congestion, resulting in delays and dropped packets. In consequences, large backbones began to directly interconnect with each other through so called private peering arrangements and started to charge transit fees for providing interconnection to private providers.  [11]   Downstream providers collect money at the edge of the Internet and buy connectivity from upstream ISPs or from backbones. However many authors has showed their concern about the concentration and market power in the core network. The problem has its source in 1997 when, starting with UUNET, top-tired IBPs began to refuse to peer with smaller backbone providers and to exclusively peer among each other under so-called non-disclosure agreements which means that peering conditions are kept secret. However , Milgrom and Mitchell and Srinagesh counter these concerns by arguing that a hierarchichally built Internet with a smaller number of core providers is cost effective since it is minimise both the routing and transaction cost.  [12]  This is very much helpful in business as it is cost effective and is provided at the affordable prices and also at the cheaper rates. Internet has removed the physical distances by bringing the world together not only in commerce but also in every sphere. Though it removes the geographical boundaries, it can be used as a tool for gathering the information as it can be indeed used as type of superhighway that connects a number of established networks with the individual system  [13]  , and can be used as a resource of obtaining incredible amount of information. With the Introduction of the Internet into the business a businessman can check the current position of the business anywhere and anytime around the world which was of course not possible earlier. As with the introduction of the various technological instruments like cellular phones, laptops etc and also with the innovative technologies like 3G and all in which the access of the information is just a click away. With chatting onto the internet Live or by emailing or by the current statics which is available online to the consumer s well as trade both can be benefitted. By using Internet as a tool it is easy to work all together as a wide network. As the information which is available on the internet can be trusted also but the debate is still going on this issue as some says that the information available can be trusted while the others say that it can be hacked over and the data can be misused and accessed for the private purposes. It has made the global business to become possible because for the smaller business it was not possible to go global before the internet but now it is possible by the way of online trading which leads to the internationalisation of the business. However the global digital divide has also expanded. As the Internet developed unevenly throughout the world, creating what has become known as the global digital divide. The number of Internet users is one of the most widely used indicatiors of development of this emerging medium of communication. Less than 10 %cent of the worlds population uses the Internet, and the gap between the developed and the developing countries has continued to widen since the early 1990s.(Figure.)* Statistics compiled by the International Telecommunication Union as of the end 2002 indicates that the Internet use as a proportion of the population ranges from less than one percent in many underdeveloped African, Central American and South Asian countries to between 50 and 60 % cent in Iceland, the United states, Scandinavia, Singapore or South Korea.  [14]   I would like to say that this is the major difference or demarcation which brings the digital divide into the world accessibility over the Internet. As the world which is underdeveloped cannot use the wide networks of the internet which brings commerce, communication and interaction with other parts of the world this still continues the topic for the debate into the globalised world. Global capalist forces generates profound inequalities between the developed core, the developing semi-periphery, and the underdeveloped periphery.  [15]   The most replicated finding into the literature is the communication media is that it is been used by people of the higher socioeconomic status. A long tradition of research in media studies conforms the so-called knowledge gap hypothesis.  [16]   It reflects that people of the higher status can use the internet at any cost however those who belong to the lower socio economic status cannot use it as frequently as can by the higher status. But statistics shows that it is increasing with the variety of empirical studies of the global digital divide using aggeregate data have found evidence to the effect that the average standard of living and the average educational level in the country- arguably the analogs of socioeconomic status of the individual level- are strong predictor of Internet use. Using individual level data gatheref in 24 countries, Chen, Bose and Wellman (2002) also found a strong correlation between socioeconomic status and Internet use.  [17]   This reflects th e digital divide that is prevailing into the globalised world. With such global digital divide the global trade is not possible upto certain extent because with this only a certain part of a world which is globalised and developed can access the commerce as well as all the benefits of the Internet and use it on their own terms and conditions. If I talk about the Global business through Internet then online trading is another fact that is taking place such as: amazon.com; reddiff.com; eBay. in etc. For online business, parties must be prepared to use the necessary technology. Organisation find themselves more easy to access the information about the consumers and contact them, and consumers can also access the information about their account online, many banks have also started online trading such as in India State Bank of India started the online trading through which a consumer can access the information about the transaction at any time and from anywhere. I would like to say that internet or the Information and communication technology has empowered the consumers to do everything and anything they need and want to know and to search for, they can compare the prices online and can bid over that. Internet also brings more transparency into the market and global customer will also increasing because of this and also their demands increases. Internet is a part of the institutionally complex, economically important, tightly regulated and highly politicised telecommunication sector. National telecommunication system and markets differs in their reach, quality and cost, which in turn are affected by the way in which regulation takes place, the ownership of companies active in the sector, and the intensity of competition. It is important to note that the competition can translate not only into lower prices (or costs of access and use to the user) but also in more service differentiation, choice and quality. Thus, policymaking in this area tends to have a large impact on the various dimensions of media access and use.  [18]   I can say on that policies are been made and regulated by the telecommunication department and it depends upon the accessibility of the consumer which policy is been accessed by them and it absolutely depend upon the family income of the consumer which plan or the policy is been accessed by them. The re are political conditions also which effects on the growth of the communication media, different social behaviour and the social relationships will leads to the different field of communication. It also depend upon their social circle as what various social networking sites like facebook.com; twitter.com; orkut.com do and tries to explore various new contacts which is beyond the existing. The growth of the internet worldwide is not just only because of the socio-economic status or its cost effectiveness but also the political and the sociological variables and also resources through which it is available to the whole world but also results and data shows that the digital divide is also prevailing into the world through which the whole worlds accessibility to the internet is not possible. If I talk about the impact of the internet in globalisation which is the topic of this paper from business standpoint is like when the other part of the world is not able to access the internet an d not able to get information regarding the online trading and commerce, it is another ongoing debate which is still prevailing into the global society. The Impact of Internet onto the Globalisation with the business standpoint states the competitiveness that has emerged into the global trading as the markets are openly accessed by the consumers have the choices to demand more. As the access to the internet is made possible for the people of the highly socioeconomic background is more than the access of the socially poor people shows the divide into the internet world and also its cost efficiency doesnt work into the world which does not have access to the Internet e.g: the developing world, which have less access into the internet cannot avail these opportunities as these are only available to the people of the developed world such as United States and the European countries. However internet has impacted the way in which services were offered and delivered. The relationship between the customer and the firm becomes more insidious here. The impact of the internet on globalisation is such that it also brings the concept of plagiarism and various other cyber crimes such as, eg: a book or an article is been written by an author is available online and someone has copied it from the book and use it by his or her name without giving reference is a matter of plagiarism. Secondly the server access is although possible to each and everybody through computers and unique IP (Internet Protocol) address through which we can browse the internet but there are few who hack the servers and use it according to their individual purposes. For which various measures are been taken by the Government of various countries and various regulatory measures are also been made but not implemented in the way it should be it also a topic of debate in this globalised world. Though servers can also be used to deny the service that has to be delivered. The government in order to control the cyber crime that has increased and still increasing, according to the Statistics of the US FBI, Incidents of the American Internet networks being broken i nto are rapidly increasing by 30% annually, making the US suffer tremendously.  [19]   The impact of the internet into the globalisation is been discussed into this seminar paper on the fields of global business, digital divide, socio-economic status, security and also the cybercrime. All these need a regulatory measure and its implications. Hegemonic uses of the Net include commercial applications, (Weis 1992; Cronin 1996) particularly advertising and shopping but also purchasing and marketing, in addition to uses by public agencies that legitimate and sustain existing ideologies and politics as normal, necessary, or natural.  [20]   However, the Internet also faces the counter hegemonic discourses, as all groups does not favour the use the use of the internet in all spheres of life. They refuse to accept the ideologies of those who believe to go with the opinion of the general public. Conclusion: In the entire oratory of Impact of Internet on Globalisation from a business standpoint, a global business is missing or been treated as business only through the developed part of the world. This crisis is constructed into the light of the digital divide especially when we are talking into the terms of e commerce or e trade or e business. However in my course of going through the reports and scholarly articles and books, I came to the conclusion that e business or e trade is possible only through the Internet but if this is not available to the developing countries and also because of the socio economic gap as only those can afford who have wealth and not to those who dont have. One more point can be added here as education or knowledge. Computer literacy can also become important criteria for internet knowledge. As Young argued that, Internet is both complex as well as easy and through Internet crosses the geographical and political divides and also it brings separation between pub lic and private social spaces and places. Once the Internet is opened it should be used as a tool through which information can be gathered and it should not used as an objective. And State should try to overcome with the challenges such as cyber literacy, and also to bridge the digital divide between the developed and the under developing world. Thus, we can conclude with the note that the impact of internet on the globalisation has both the negative as well as the positive impact as also the view of the critiques states the same, I through this paper would hope for the better policy and strategy by the idea and emergence of global village to tackle the problems which are prevailing into the world and must be isolated so that the entire world can access the Internet and business can help the developing countries also to come up from the state of under developed to the state of developed and also the hegemony of the e-trade must break from the hands of the developed countries.

wal-mart throws lifeline to managers :: essays research papers

Wal-mart throws lifeline to managers Jessica Marquez Workforce magazine – April 2005 After all the bad press and lawsuits Wal-mart is finally doing something about it. Wal-mart has decided that they need more help in how they hire and train employees. They have decided to bring in human resource specialists into districts and help with selecting, hiring, and training new associates. The new positions will be filled with human resource executives with legal backgrounds. This new concept will be started in the southern California area and if it goes well they will expand to other parts of the country. The teams will consist of 5 people with legal backgrounds. They will be there to help managers with all human resource needs. They are there to answer questions help in selection and hiring decisions. With all the new laws and all the past problems in those areas wal-mart wants their managers to know they have someone to call and have there physically to help when needed. The example they used was if they hire a disabled person what would they need to do to best accommodate this person both too obey the law and too help this person succeed in his or her job. The company will be watching closely to see if this is working. They will gauge its effectiveness by the turnover rate. The current turnover rate is a little below 50%. The goal is to get it too under 10%. The budgets have not yet been determined but Susan Oliver the VP of HR says that whatever the budget is if the employee turnover gets better it will be worth every penny spent. Susan Oliver says that these improvements are not just an answer to the critics and lawsuits but a belief that if they did not do something they would lose the war in hiring and retaining good employees to the competition. She believes that this war will become much more intense as the time goes by. Being the leaders in the industry makes people expect more from them and rightly so. This article brings a lot of good ideas to the forefront. Managers are in need of good HR minded professionals to deal with legal issues in the workplace. They must deal with the handicapped person who wants and needs the job but needs some help in doing so and from the employee that feels he or she has been sexually harassed.

Depression Essay -- Health, Diseases

This essay explores the development of services for young Asian women who are suffering from depression in Southall, part of the London Borough of Ealing. There is a discussion of why this need was identified and the rationale for choosing the area, the circumstances and the chosen group, it’s association with mental health, management (including implications of management strategies) and recommendations for improvement; this may refer to the strengths and weaknesses of the inter - professional team. This essay will closely look at the effects that cultural and social diversity have on health, the use of effective communication within health settings in order to avoid potential barriers that would have a negative effect on nursing practice, as well as the use of beneficial health promotion. It will further discuss the ranges of social policy and its initiative to the government. Being young Asian woman involves coming from a highly structured family. The welfare and integrity of the family are of great importance. The individual is expected to submerge or repress emotions, desires, behaviours, and the individual is obligated to save face so as to not bring shame onto the family. The incentive, therefore, is to keep problems within the family. In order to overcome a problem that may arise in a particular area it is important to grasp it and solve it at the earliest stage. By enabling this area to have a specific community mental health team to work with young Asian women to support them in various ways such as being help with the management of their medication, help with social issues or practical problems relating to their mental health problems, individual and group therapies, including alternative therapies, practical aids and... ...uld only be effective when it involves the social networks of patients. So through the effective use of promoting positive mental health it is of great significance for the young Asian women as well as the Asian community in Southall. Through the careful exploration about this mental health necessity it has made the author aware that the cultural understanding of mental illnesses is a vital contribution to an accomplishment of overcoming or decreasing this issue. Other significant achievements include the recognition of how significant effective communication is as well as the active involvement of the actual individual, parents or carers as well as the understanding of dealing with this matter from different perspectives and dealt with different strategies – mainly referring to individual differences and as people’s strengths and limitations varying.

Equality, Diversity and Rights Essay

Diversity overall is what makes everyone a unique human being, for example the human race is incredibly diverse. There are different aspects of diversity in a contemporary British Society, which could be skin colour, religion, heritage, hair colour, education, gender, social class, race, political opinion, marital status and family structure could be some for example. It is important to be open to differences and celebrate it because that way you can take advantage of everyone’s talent. You need to be prepared for changes as things are changing within the whole of Britain and working population, for example people from ethnic minorities make up 7.9% of the UK population and in London its 31%. It is an advantage living in a diverse society as everyone is different and everyone has their own opinions. Equality overall is about fairness which means making judgements from discrimination it is also about natural justice which is basic/fundamental judicial extended to a person with rights at issue, it is also about being impartial and reasonable which means showing lack of favourism and being liable to give a account of one’s actions. The British society is viewed as one that tolerates the beliefs and values of others; tolerance means to tolerate unfavourable conditions. Although there are those who are intolerant to others, our laws and the way we live in society means that we are a society tolerant to others differences and we are open-minded. There are people within society that pre-judge which means that you judge without knowing the facts, they may also generalise which means having a general overview of something, there is also attitude which people may do which is a mental state involving beliefs and feeling, all these three things are negative to society as this could l ead to discrimination towards some-one. We all have the right to be respected, treated equally and also not discriminated against, treated in a dignified way, allowed privacy, protected from danger or harm, allowed access to personal information (confidentiality), allowed to communicate using preferred methods and cared for in such ways that means our needs and takes account for our choices. We also need to have respect this is being polite, having open body language, being an active listener, being honest, by asking them if they are ok, addressing the person with their preferred name, give them a choice, and most of all give them dignity and privacy. Everybody as a British citizen has their own right, which could be to be the religion you want to be, the right to be free from discrimination, a freedom of speech, a right to education, the right to choice your lifestyle and your clothing, the right to work, the right to be in a relationship and to get married, right to have children, right to be treated medically, and the right to have the right trial. You also have the right to be protected from danger and harm. Care Value Base The care value base is a range of standards for health and social care. It is designed to guide the practice of professionals working in the area. The aim of the standards is to improve client’s quality of life, by ensuring that each person gets the care that is appropriate for them as an individual. This care value base offers guidance in three main areas of health and social care it also sets standards, these three areas are: * Fostering equality and diversity – which is recognising and supporting people’s individual needs. * Fostering people’s rights and responsibilities – which means supporting a client’s right to choose their own life style and helping them to accept their responsibilities. * Maintaining confidentiality of information – which means that any information client’s give you is private and confidential whether it is verbal, written or electronic. You have to avoid a lot of things on the Care Value Base which are: * Stereotyping because you may make assumptions on them based on their sex, race, age nationality or sexuality for example. * Prejudice because you can’t not like some-one just on how they live or their personal background and carers have to ensure prejudice doesn’t affect the quality of care given to service users/clients * Discrimination because there are so many ways of discriminating against some-one as there are so many different types of people. Discrimination is overall the result of prejudice and stereotyping but worse and it also means providing poorer or better care to some people. * Race Discrimination because you can’t treat some-one differently because of the colour of their skin or their racial background * Sex Discrimination because you can’t treat different genders (male or female) differently you have to treat them in the same way. * Age Discrimination because you can’t treat some-one less favourably because of their age. * Disabili ty Discrimination because if some-one has a disability it doesn’t mean they are any different to us therefore you have to treat them the same. You also need to make sure that service users/clients are aware of their rights and responsibilities in care setting, which are: Clients have the right to: Clients have a responsibility to: * Not discriminate against others * Respect the confidentiality of others * Do no harm to others * Not be discriminated against * Confidentiality * Their own beliefs and values There is also a legal requirement to keep all personal records confidential. The 1998 Data Protection Act states that date has to be secure, accurate, and that it can only be used for limited purposes. Potential Affects on Service Users when Discriminated Against If a service user has been discriminated against or not been able to their right or not been treated equally to all the other service users then the service users may feel a lot of feelings and may not want to be there, there are many emotions the service users may feel such as: * Distress because they are not getting the full attention they could be getting from their carer’s, and they might need the attention they require which they are not getting. * Not want to be there, this is because they are not being treated as though they deserve to be there; therefore they will feel like they shouldn’t be there like every other service user is. * Embarrassed because other service users may be always looking at them and they may be thinking that they are getting treated probably whereas they aren’t. * Scared because something might be wrong with them, however the service user is not being told because they are not being treated equally. * Might bring back previous exper iences this is because they may have been through this experience before at another occasion. * Be out of his/her comfort zone, this might be because they are used to being treated equally and right by family/friends however where the service user is now they are not. * Worried because the service user is not getting totally cared for therefore he has got no-one to talk to about things such as things he worries about therefore the service user is going to worry more. * Cry for help, this might be because they may have got that worried, stressed, angry etc. that they need to cry and plead for their attention from carer’s. * May be in pain, this may because the service user hasn’t been checked out by carers and they wouldn’t have access to pain killers etc. * May even be scared of dieing, this is because they haven’t been comforted by carers/friends in the care home, hospital etc. * Upset because they don’t know why they are being treated differently to everyone else and why they are not getting the right service they should be getting. * Angry because they are not getting the professional service that should be given to them. There will be many other emotions the service user will be feeling and this would but the service user in a very awkward way of feeling and may start to not eat, or not take part in any activities or may make him just want to sit down all day and do nothing which is not good for the service user. The service user would expect a lot of things from the carer such as: *Respect towards them- because they this is what they expect from the carer and this is the way they would like to be treated as they treat the carer with respect * Politeness- because if the carer is not polite it wouldn’t be a professional attitude towards the service user. * To be told what or what’s going to happen to them- this would be rude and the service user would want to know what is going on and what they are going to do or what they are doing to them. The service user would also need to give consent that they are willing to do this. * To be reassured- if the service user is upset, angry, scared etc, the carer would be expected to reassure them, and tell them everything will be okay and to talk to them politely and not to make them more upset. * A clean bed- the service user will expect a clean bed, if this is not done then the service user could be laid in their own soil/sick etc. * Clean equipment- should be used as cross contamination could happen between certain services users, clean equipment should also be used because one of the service users may have something contagious therefore it would pass onto another service user. * Appropriate language- because this would be unprofessional if the carer was talking to a service user with inappropriate language therefore appropriate language should be used at all times. * Treated with profession- because the service user expects this. * Privacy- because the service user may feel embarrassed other service users/carers watching them being treated or getting changed for example therefore when privacy is need by the service user the carer should always give them it. Privacy may be letting the service user have some time to themselves. * To be informed- this should be done to every service user because the service user needs to know what is wrong with them, what is going to happen, when they may be able to leave if they are in a hospital for example. * Given a choice- the service needs to be given a choice because what they may need to happen may be against their religion, they also may not want this to happen, they may be allergic to what they need to do, however these are only a few examples of why service users need to be given a choice. It is also known as discriminated if this does not happen. * Basic needs- the service users needs to have basic needs such as clean water for them to shower/bath in, they also need basic facilities such as a clean toilet/wash basin. The service user will also expect drinks/food to eat. * Trust- the service user will also expect trust from the carer because the service user will tell their carer things, that may be private or they may not but whether they are or not the carer should not tell any-one else unless it could cause harm to other service users or anybody else. * Equal opportunities- the service user will also expect to be treated equally to every other service user as the service user will be discriminated against. * Good hygiene- the service users will expect the carers and the surrounding to be hygienic. * Dignity- the service user will expect the carer to treat them with dignity because they expect respect, politeness etc. * Confidentiality- the service user will expect their individual files to be kept confidential, they will also expect their carers to be confidential about them out of work therefore they shouldn’t say to anyone out of work who they are and what’s wrong with them. The Importance of Promoting Equal and recognising Diversity & Respecting Rights Promoting equality is a very important issue in the health and social care sector; this is because equality in a health and social care setting means the right for all staff and patients to be treated as equals. This also means that you should treat some-one the way you would like to be treated however as a carer this can not apply to you because if a service user was speaking to you impolite, this doesn’t mean you can talk to them rudely aswell as you are a professional. The main reason inequality exists is the misunderstanding by today’s society towards diversity. Diversity can be a lot of things it can be from the classic norms, and can be used in the form of age, gender, race, religion, sexual orientation aswell as many other equal unfair reasons. Also by promoting equality you are allowing growth and freedom of an expression for each person.